Volkswagen - Faster than a Lamborghini


Right before summer holiday, Volkswagen Belgium holds its stock sales. For consumers this is an ideal time to buy a new car: they don’t have to wait months for it since most models are immediately available. Based on that USP, DDB Brussels created a notable campaign in which, for once, a Volkswagen is faster than a Lamborghini.

The campaign was rolled out across different media: out of home posters, print and magazine ads, radio commercials, online bannering and an online movie to top it all of. In the latter, a Volkswagen Polo takes on a Lamborghini in a drag race. The outcome features an unexpected winner.

agency DDB, Brussels, Belgium Creative Director Dieter De Ridder Creative Jonas Caluwé, Jan Schoofs Strategy Philippe Gerin account Sylvie De Couvreur, Quentin Maryns, Anastasia Vervueren, Adeline André agency producer Brigitte Verduyckt production Landvogel Director Michael Bombeeck Producer Thomas Cassiers Sound Design MacLoud Amsterdam DOP Piet Deyaert